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HTC Smartphone

HTC parts with Mother on global advertising account as it goes in-house


By Stephen Lepitak, -

January 18, 2013 | 1 min read

Smartphone maker HTC has parted ways with Mother it has been confirmed less than a year after the agency picked up its global advertising account.

A source from within the agency has confirmed to The Drum that the two have parted ways, having won the reported £100m global advertising account last March.

HTC is understood to have taken the account in-house in Taiwan.

In January the company admitted that it hadn’t spent enough on marketing its products, leading to it recording a profit fall of 91 per cent in its fourth quarter with just £21.47m.

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