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By Ishbel Macleod, PR and social media consultant

January 18, 2013 | 1 min read

Honda has launched its latest ad campaign with Wieden & Kennedy London, which aims to promote the different sides of the car through an internal dialogue.

Entitled ‘decision, decisions’, the ad promotes the diesel engine and efficiency of the car; as well as its performance and speed.

Martin Moll, head of marketing for Honda Motor Europe, said: “On one hand we needed to launch the new 1.6 Diesel Engine, whilst on the other support the whole Civic range. The creative challenge for W+K was therefore to find a smart idea that allowed us to talk about both aspects of the car in one campaign.”

The TV ad was previewed to Honda’s Facebook audience yesterday, and will air on TV from tonight.

As well as the TV commercial, the campaign will include print ads.


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