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Digital Transformation Blis Drum News

Ex-Yahoo! head of planning and strategy named as UK MD of BlisMedia


By Gillian West | Social media manager

January 18, 2013 | 1 min read

Mobile advertising company BlisMedia has announced the appointment of Paul Thompson as UK managing director.

The former-Yahoo! head of planning and strategy brings his experience with both agencies and media owners to the role. Thompson has also held the position of commercial director at Time Out Group, agency strategy at News International, and several high profile roles within the Aegis Group.

Of the appointment, BlisMedia CEO Greg Isbister, said: “We are exceptionally pleased to be able to announce Paul Thompson as the new UK managing director.

“Not only can Blis benefit from his wealth of experience, agency and industry knowledge, but he is also acutely aware of the ambitious goals of the company and how we hope to achieve them.”

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Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised and high-performing digital advertising.

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