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By Ishbel Macleod, PR and social media consultant

January 17, 2013 | 1 min read

Southern Comfort has unveiled the next move in its “Whatever’s Comfortable” campaign, created by Wieden+Kennedy New York.

The new step in the campaign sees the speedo-wearing man appear once again, this time as a weatherman.

Using the dedicated Comfortable Weather Guy website, the site lets people sign up for weather updates, delivered by the man himself. If it is to snow that day, the man will be standing in snow.

The “Whatever’s Comfortable” campaign was launched in August.

Southern Comfort

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