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ScottishPower Utilities Drum News

ScottishPower appoints glue Isobar for digital account

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By Ishbel Macleod | PR and social media consultant

January 17, 2013 | 1 min read

ScottishPower has announced the appointment of glue Isobar as its lead digital agency, as the brand looks to focus on its digital activity.

The appointment will see glue Isobar create a strategic lead on all digital marketing, as well as creating and delivering digital campaigns for ScottishPower.

Penny Herriman, CEO at glue Isobar, said: “We are proud to be named as ScottishPower’s lead digital agency and are keen to get started in integrating digital, social and mobile to drive the company’s step-change towards digital, and help take their business to the next level.”

Julie Keough, head of customer communications at ScottishPower, added: “This is an exciting time for ScottishPower as we focus greater attention on the digital expansion of our business. We look forward to working with glue Isobar to activate our ambitious plans for the year ahead and to continue to establish ourselves as a key player in the energy sector.”

The appointment follows a competitive pitch.

ScottishPower Utilities Drum News

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Isobar

Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content.

Isobar crafts distinctive brands and innovative experiences for a connected future. We work on the intersection of brand creativity and experience design to bridge the gap between a brand promise and the experience it offers to customers, employees and communities.

Over the last three years, Isobar has won 400 awards, including 6 D&AD Pencils, 7 Cannes Lions with one Gold Lion in the Creative eCommerce category, and was named a Leader in the Gartner “Magic Quadrant for Global Marketing Agencies” for the seventh consecutive time. Isobar’s top clients include adidas, Coca-Cola, Enterprise, P&G and Philips.

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