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By Ishbel Macleod, PR and social media consultant

January 17, 2013 | 1 min read

Nike has unveiled a new advert, featuring Cristiano Ronaldo, with the aim of promoting its Mercurial Vapor IX range of boots.

Entitled ‘vapor trail’, the ad sees the boots create such speed from the Real Madrid player that fans and other players are sent tumbling from the vortex that has been created.

The boots, which can be pre-ordered from tomorrow and will be in store from the end of the month, have been designed with a ‘new upper to deliver a level of support and touch’.

Nike said: “To fully comprehend explosive speed and the impact it has as it blazes its path, sometimes you need to slow everything down first. That’s the dramatic insight behind Nike’s “Vapor Trail,” a new film that illustrates Cristiano Ronaldo’s devastating combination of speed, skill and impact, all aided by his new Mercurial Vapor IX boots.”


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