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The FA

The FA to develop England brand with Uniform


By Gillian West, Social media manager

January 17, 2013 | 1 min read

The FA is to work with brand communications agency Uniform to develop the England brand, engaging new and existing audiences and building on fans’ brand loyalty.

Uniform has been tasked with emphasising The FA’s key brand values of pride, passion and fans first and comes off the back of the agency’s brand building work around Wembley Stadium.

The agency has also been asked to support The FA on St. George’s Park, the 330 acre national football centre in Burton upon Trent.

Design manager at The FA, Katie Rosen, commented: “We’re delighted to be working with Uniform, on developing our brands across The FA Group, from England and St George’s Park to Wembley. They have a strong understanding of each brand, the target audience and the, often complex, message we’re looking to convey.”

Tim Sharp, creative director at Uniform, added: “We’re reviewing how the brand works, and the way it interacts and engages. Clearly The FA talks to different audiences and different age groups. There are certain key assets that have extensive scope for brand activation going forward.”

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