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Sky appoints Holler to handle social activity to promote Now TV content

Sky’s internet TV service Now TV has appointed Holler to handle its social media activity.

The appointment, which The Drum understands will begin immediately, will see the agency promote Now TV’s content through social media channels, with activity breaking in the Spring.

James Kirkham, co-founder of Holler, commented: “We are thrilled to be working with Now TV. We are looking forward to implementing a cutting-edge social strategy to make this new brand stand out.”

Further content is expected to be added to NOW TV, which offers instant access to Sky content, include Sky Sports being introduced in the coming months.

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