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Rainbow teams with Tsumanga Studios to create virtual world based on Winx Club brand


By Ishbel Macleod, PR and social media consultant

January 16, 2013 | 1 min read

TV and movie production studio Rainbow is teaming with Tsumanga Studios in order to create a virtual world game for girls using the Winx Club brand.

Animated TV series Winx Club has already led to a host of films, DVDs, toys, clothing, books and videogames.

Iginio Straffi, Rainbow’s chairman and CEO, said: "The digital games represent a strategic new media for Winx Club, that will complete its well established multimedia platform of CP applications. We’re very excited to start this new collaboration with Tsumanga Studios. Winx has all the potential assets to become a digital game success.”

The virtual world from Tsumanga will allow Winx fans to explore the world of Magix, meet their favourite characters, join the adventures and be a part of the story.

A Winx Club app is scheduled for release in spring, before the multiplayer virtual world is released in autumn.


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