Marketing Weak: Truvia - Plant Lady Creatures

Our latest choice for Marketing Weak is a particularly curious affair created for calorie free sweetener brand Truvia. Anyone who fancies offering a narrative as to what is going on that makes more sense than our own then feel free.

What on earth is supposed to be going on here? A pair of 'plant lady creatures' are persuaded by the voiceover to try the advertised product after they express cynicism about it. They then make him angry after 'recognising' him and he claims to have been "unfairly killed off" in a role in which he played a doctor. Utterly baffling.