made.com works with Albion London, th1ng and th2ng for ad campaign
Furniture retailer made.com has worked with advertising agency Albion London, animation and mixed media production company th1ng, and live action production company th2ng for its first ad campaign.
th2ng’s duo The Queen worked with th1ng illustrator Will Barras to create the quirky imaginary world that features in the creative.
The ad features a young woman undertaking journey to furnish her new flat, and is airing now on on-demand channels and online.
The 30” spot highlights how made.com works directly with designers to cut out the middle-men and side-step inventory issues.
Agency: Albion London
Producer: Ru Warner, th1ng / th2ng
Live Action Directors: The Queen, th2ng
Animation Director: Will Barras, th1ng
Production Company: th2ng
Post Production: th1ng