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Bennetts announces search for new creative agency


By Ishbel Macleod, PR and social media consultant

January 16, 2013 | 1 min read

Bike insurance specialist Bennetts has announced that it is seeking a new creative agency, only two years since it last reviewed its agency roster.

In March 2011, Bennetts announced the launch of Frontroom to handle create, while Frank PR was put in charge of PR and Twenty-Six Digital was also appointed.

The company is looking for an agency that will be able to refresh its on-and-offline creative, as well as to build on its direct response business.

Hannah Squirrell, director of marketing and e-commerce at Bennetts, said: “Bennetts is a market-leading and edgy brand with personality so we are looking for the right agencies that can embrace our values and wow us with their creativity.

"As a UK No.1 brand we are looking to identify external agencies to work in partnership with us to deliver our growth aspirations as we continue to offer market-leading benefits to the biking community.”


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