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WWF unveils its first US iPad app with AKQA

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By Ishbel Macleod | PR and social media consultant

January 15, 2013 | 1 min read

The World Wildlife Fund has announced the launch of its first US iPad app, entitled ‘WWF Together’, which provides eight interactive portraits of endangered animals.

With species including whales, elephants and rhinos, the app provides videos, photos, facts, and downloadable origami folding instructions.

WWF’s senior VP of communications and marketing, Terry Macko, said: “The WWF Together app is about how we must all work together to save the world’s most magnificent species. With a quarter of all Americans owning tablets, this is the next step in advancing our use of digital technology to engage, educate and entertain all generations on the importance of conserving the diversity of life on our planet.”

The free app was designed and developed by AKQA, with animal portraits by environmental photographer Morten Koldby.

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