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Communications

Russian government set to impose strict regulations on fast food ads and packaging

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By Ishbel Macleod, PR and social media consultant

January 15, 2013 | 1 min read

The Russian government has announced that it is going to impose strict regulation on fast foods advertisements, as part of a bid to cut down on obesity levels.

The change will also mean brands will have to add nutritional information to product packaging, including details about calories, fat, carbohydrates and salt content.

However, the Association of Communication Agencies of Russia (AKAR) has come out against these plans, suggesting that they will lead to heavy losses for various events.

Vladimir Yevstafiev from the AKAR pointed out that "fast food chains and producers of sugary drinks are the main sponsors of many sports and entertainment events".

He told Izvestia: “TV stations, print media, radio, and outdoor sites will also lose revenue.

"Before slapping on restrictions, the Ministry of Health should determine whether it can compensate for the losses.”

Last September, McDonald's introduced calorie counts to its menu boards in the US with other fast food outlets expected to follow suit.

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