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McDonald's UK releases McBites Maze game while set for YouTube masthead takeover day

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By Stephen Lepitak, -

January 15, 2013 | 2 min read

McDonald’s UK has released an online game and is set for a YouTube takeover day as part of the campaign to promote its new Chicken McBites from its Little Tasters Menu.

McDonald's McBites online game

Running until 10 February, the McBites Maze Promotion activity, devised by Razorfish London, will include a desktop game on the McDonald’s UK website, a mobile game that can be accessed through mobile adverts, a masthead takeover to run on YouTube and supporting activity for the McDonalds UK Facebook page.

The YouTube masthead takeover will take place throughout Thursday 17 January, with ongoing Facebook activity aiming to reinforce the positioning, while paid-for-media will run across TV and outdoor activity is already running, having been created by Leo Burnett.

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