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By Ishbel Macleod | PR and social media consultant

January 15, 2013 | 2 min read

KIT KAT has announced the launch of its Choose a Chunky Champion campaign, following the success of last year’s campaign, with the new bars featuring the flavours of coconut, choc fudge, mint and hazelnut.

The £5 million campaign will run through TV, digital, outdoor, radio and mobile; with the aim of persuading users to vote for their favourite of the four new flavours through different platforms including Blippar, Shazam and Facebook.

The KIT KAT which has the most votes on 15 March will be declared the winner.

Clare Heathcote, spokesperson for Nestlé UK & Ireland, said: “The consumer engagement in last year’s campaign, which saw KIT KAT Chunky Peanut Butter win the vote, was hugely impressive and we are excited about replicating the success. With consumers increasingly looking to have a say in the future of their favourite brands, what better way to interact with our fans than the KIT KAT Choose a Chunky Champion campaign which draws on the opinions of our consumers to develop the KIT KAT range.”

Created by JWT, the new ad campaign will feature spoof superheroes representing each of the four bars, ‘bringing each of the unique elements of the bars to life in humorous way that is set to appeal to the target audience’.

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