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Fuller’s Brewery appoints UM London to media planning and buying account


By Ishbel Macleod, PR and social media consultant

January 15, 2013 | 1 min read

Fuller’s Brewery has announced the appointment of UM London to handle the brewery’s media planning and buying business, following a three month pitch process.

Starting immediately having won the pitch process that was handled by AAR, the main focus for UM London will be the London Pride brand, but it will also be asked to work on other brands for the brewery.

Russell Place, CSO of UM London, said: “We are delighted to be working with Fuller’s and to have the opportunity to collaborate with them on fresh campaigns for iconic brands like London Pride, as well working across their wider portfolio.”

Other brands in the Fuller’s Brewery range include ESB and Organic Honey Dew.

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