Why Not? - Collision 2013 to debate collaboration between advertising and technology sectors


By The Drum Team, Editorial

January 15, 2013 | 2 min read

This year’s Collision debate is set to explore the topic ‘Why not?’ as it discusses what the advertising industry needs to do in order to survive.

The event, which will involve an audience of 80 leaders from the advertising and technology sectors, will debate how the two communities can work together and discuss why it doesn’t happen as often as expected and what needs to be done to make it happen.

“I think the topic of why, despite talking about it for a long time, there really isn't much progress in the area of agency entrepreneurism, which is of broad interest to many agencies,” said organiser Robin Charney.

Discussing why the event is to run for a second year, Charney explained that the strategy of the event is to “build a community of disruptors” from the advertising and technology sectors.

“One of the points of Collision is to facilitate regular meetings between the two communities to foster cross pollination and mutual collaboration,” she added.

Alongside the debate, Collision will also include drinks and dinner and will take place on 23 January at the Battlebridge Room, Kings Place, 90 York Way in London. More information can be found on the Collision website.


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