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Speyside Glenlivet unveils new packaging and brand ambassador

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By Ishbel Macleod | PR and social media consultant

January 14, 2013 | 1 min read

Mineral water brand Speyside Glenlivet has unveiled a packaging rebrand, created by 999 Design, as well as adding a 500ml format to the range.

The new look design features a crown with a thistle as the gem, as Speyside Glenlivet looks to promote its Scottish heritage.

The water brand has also announced the appointment of Tom Kitchin, Michelin-starred chef, as its ambassador.

Daniel Hird, marketing executive at Speyside Glenlivet, said: “The brand refresh marks an exciting period of growth for Speyside Glenlivet as we continue to expand our listings in some of Britain’s most respected restaurants and hotels. We have introduced the new bottle size in response to customer demand, giving us an even stronger product offering.

“With his passion for local sourcing and fabulous food, Tom Kitchin is the perfect ambassador for the brand. His endorsement is testament to the high regard in which Speyside Glenlivet is held by the trade.”

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999 Design

Creating since 1982, we are an established and effective business.

We love to challenge, inspire and engage the hearts and minds of different audience types and truly connect brands and people. We seek out the trigger points that influence perceptions and decisions, and strive to understand our clients' businesses and their customers' needs. We are proud to be a Top 10 effective agency winning 13 DBA awards - 11 consecutive over the past 7 years.

We promise to deliver work that works. This promise is built on clear understanding - of our clients, their audience and what it really takes to connect with them and capture their imaginations. We are focused and pragmatic in our approach. We take learnings from what we find, so that our clients can become even more successful in the future.

We discover. We think. We create. We deliver. And most importantly, we measure.

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