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By Ishbel Macleod | PR and social media consultant

January 14, 2013 | 2 min read

Simplyhealth has today launched a new marketing campaign, which looks to donate £150,000 to Heart Research UK by getting the public involved.

The TV campaign, which is set to run until 10 March, will see Simplyhealth donate £1 for every Facebook like it receives, up to the value of £150,000. The campaign also lets viewers read highlights of research from medical institutes, read free health guides and watch videos.

Clare Lee, head of brand at Simplyhealth, said: “With the help of our Facebook fans we aim to donate £150,000 to fund a research project that helps us all understand more about how our dental health can affect our heart.

“There have been more than 50 studies investigating whether the extent and severity of gum disease puts people at a greater risk of heart disease. Further research is needed, which is why we would like to support Heart Research UK in funding more research into this area.”

Barbara Harpham, director at Heart Research UK, added: "There are numerous lifestyle factors that affect our heart health; many of them, such as obesity and smoking are well known. One less well known fact is the effect poor oral hygiene has on our heart. Thanks to Simplyhealth many people are now better informed and able to make small changes to their lifestyle, like having a good oral health regime to help them to keep their hearts healthy.

“We’re delighted that Simplyhealth has increased its target to £150,000 and with this funding the link between heart health and dental health can be explored more fully.”

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