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Langham London unveils branded taxi fleet organised by Transport Media

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By Gillian West, Social media manager

January 14, 2013 | 1 min read

Luxury London hotel The Langham has selected Transport Media to run a year-long full taxi livery campaign in central London.

The branded fleet will now carry the Langham trademark in a bid to attract both international tourists and local residents.

Wrapped in The Langham’s trademark pastel pink, the cabs will be adorned with the strapline: “Experience The Legendary Langham London”. The gold typeface communicates the hotel’s luxurious status with the Langham web address spread across the rear of the taxi.

The fleet has also been branded with internal tip seat adverts, ensuring that passengers are also exposed to the Langham brand.

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