By Ishbel Macleod, PR and social media consultant

January 14, 2013 | 2 min read

Greggs has announced that it is set to launch a marketing campaign, worth over £1m, which looks to promote Greggs’ breakfast and lunch time meal deal offers as well as its new scratch card promotion in the brand’s first TV ad for two years.

Created by Gratterpalm, the set of TV ads will air from Wednesday 16 January as part of a six week integrated campaign.

As well as promoting the range of food available at Greggs, the ads will also promote the scratch card giveaway taking place with every meal deal purchased from Tuesday 15 January to Sunday 3 March.

Graeme Nash, head of customer and marketing at Greggs, said: “The new campaign is focussed on value, quality and freshness, and the great options available at Greggs. As well as investing in TV, the campaign will also be heavily supported digitally through the Greggs website, Facebook and email engagement.

“We wanted the campaign to capture how easy it is to make tastier choices in the New Year, even if you’re on a budget.”

Developed by Greggs, the campaign was created by Gratterpalm with assistance from Carat, Steel, Havas PR UK and UnMissable; and will include Facebook posts, advertising and PPC across the Greggs website as well as a PR campaign.


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