Open University partners with Trinity Mirror in six-figure media deal
The Open University has signed a six-figure media campaign deal with Trinity Mirror, launching Sunday 13 January.
The media campaign will run across Trinity Mirror’s national and regional newspapers, the Daily Mirror’s e-edition, and across Trinity Mirror’s portfolio of recruitment websites, including Fish4Jobs.
Readers will be able to access The OU Zone, an online and mobile Open University hub created and hosted by the Daily Mirror, throughout the campaign. An editorial and commercial collaboration will begin with seven days of editorial coverage in the Daily Mirror. A four-page supplement is also set to run in addition to weekly content across the Daily Mirror, Sunday Mirror and key Trinity Mirror regional titles.
Suzy McGill, OU Group brand communications manager, commented: “Trinity Mirror is a great partner for The Open University. Not only does it offer media titles that enable our marketing to reach diverse and large scale audiences across all UK nations, but its editorial support for the role that the OU plays in society has been fantastic.”
The partnership was brokered by Rapp Media’s Alex Marsh and Trinity Mirror Innovations’ Melissa Cafferkey and will run until April 2013.
Head of innovations at Trinity Mirror, Keith Yonish, added: “We’re working with the OU to engage and encourage our vast readership. We hope the partnership will allow our readers to learn more about the opportunities that the OU can offer.
"This is a great example of the scale that Trinity Mirror can pull together with its in-house full service project management and design team.”
Content created with:
Find out more
RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience. With a talent base of more than 1,600 professionals in 18 offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.Find out more