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Havana Club

Havana Club International launch gap year competition with M&C Saatchi Sport and Entertainment


By Ishbel Macleod, PR and social media consultant

January 11, 2013 | 2 min read

Havana Club International has announced the launch of its ‘The Havana Club Gap Year’ campaign, which will see a winner travel the world and blog about their experiences.

The competition, which is being supported locally in markets with press, digital and PR campaigns, with the campaign managed by M&C Saatchi Sport and Entertainment in London, with creative and digital support from sister agency M&C Saatchi GAD in Paris.

The winner will be flown to the Cuban capital of Havana, where they will learn to make cocktails, before visiting London’s Notting Hill Carnival; enjoy Tokyo’s nightlifes and celebrating Catalan culture in Barcelona during the Festa de la Mercee; as well as visiting other countries.

Whoever wins will film and take photos of their experience, blogging about their activities on the Havana Club Facebook pages in each market throughout the 12 months.

Thomas Froimovici, Havana Club International digital manager, said: “In Cuba, people take the time to appreciate the simplicity of human interaction in everyday life. They take the time to enjoy life. We’re sending someone on a 365 day adventure to experience a little bit of this Cuban way of life for themselves; a way of life that’s different from the daily routine of work or study. The winner will have 12 months to visit 12 countries and live 12 unforgettable experiences.”

The competition is open until 1 March, with entrants asked to upload a short video listing three things that they would take with them on their gap year and three things they would leave behind if they won. The entries will be put to a public vote, with five contestants chosen from each region and an overall winner then drawn.

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