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By Ishbel Macleod, PR and social media consultant

January 11, 2013 | 1 min read

Foxy Bingo has announced the launch of its new multi-million pound TV ad campaign, set to air from Monday 14 January, taking the marketing of the brand in a new direction.

Teasers for the ad have been running online this week, with the campaign, created by The Biscuit Agency, set to be aired on ITV1, ITV2, ITV3, Channel 4 and Channel 5 from next week.

The new ad shows Foxy travelling the country on his ‘prize bus’, picking up fans who party along to the tune ‘I Believe in Miracles’.

Golan Shaked, managing director of Foxy Bingo, said; “This campaign launches Foxy’s tour of the UK, spreading the fun of playing Foxy Bingo. We will see more of Foxy in local communities and give everyone a chance to jump on board.”

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