By Ishbel Macleod, PR and social media consultant

January 11, 2013 | 1 min read

The Coca-Cola ad featuring its traditional polar bears has gone live, with a creative named Snow Bear.

The last piece of creative work Ridley Scott and Tony Scott worked on before the untimely death of the latter, the campaign features outdoor ads as well as a TVC.

Zoe Howorth, marketing director for Coca-Cola Great Britain, said in December, before the launch: “We are excited to be bringing back a much-loved Coca-Cola icon this New Year. The animated polar bears epitomise the cheerful, heart-warming atmosphere that Coca-Cola is hoping to bring to many families this winter.

“The polar bears are a key part of Coke’s advertising heritage, appearing across much loved campaigns dating back 90 years.”

The ad was created by CAA Marketing.


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