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Wonderful Pistachios Gangnam Style PSY

Wonderful Pistachios announces that its 2013 Super Bowl ad will be Gangnam Style: but consumers aren't happy


By Ishbel Macleod, PR and social media consultant

January 10, 2013 | 2 min read

Wonderful Pistachios is hyping up its Super Bowl ad, which is set to be revealed on 3 February, on Facebook, having announced that South Korean pop star Psy will star in it.

Featuring the tagline ‘Crackin’ Gangnam Style’, Wonderful Pistachios has announced a sweepstakes competition on social media.

However, not everyone seems happy about the choice of star for the new ad, based on the fact that Psy wrote an anti-American song in 2004.

Jason Crouch wrote ‘I will no longer support this company and will be petitioning FOX to pull the add [sic].’ after the brand updated its Facebook cover photo.

Other comments included “You use a clown who promotes the killing of American soldiers and their families in a slow and painful fashion. I will NEVER purchase your product. I also will not watch the Super Bowl and will not have the opportunity to see the other ads. The other advertisers should take note.” by Jody Lawter and “I won't buy your pistachios after you back this U.S hating clown. I'll still eat pistachios but some other brand.” from Thomas Gearhart.

Wonderful Pistachios Gangnam Style PSY

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