Amazon launches AutoRip to encourage take-up of Cloud Player services
Amazon has launched its latest service, AutoRip, allowing customers who bought any of the 50,000 AutoRip-eligible CD’s from 1998 onwards to access digital versions of the albums via Amazon’s Cloud Player.
Albums available so far include Pink Floyd's Dark Side of the Moon, Adele's 21 and Thriller by Michael Jackson.
Speaking to Reuters, Amazon's vice president of worldwide digital music, Steve Boom, said that the first 50,000 AutoRip albums would be the biggest selling, and that the aim is to encourage take-up of its Cloud Player service.
"When we picked those 50,000 titles we focused on having a substantial majority of our physical CD sales covered," he said. "People will be exposed to Cloud Player and our digital music offering, which is a good thing. We want to take this global."
Cloud Player is accessible through Amazon's Kindle Fire device as well as integration on Samsung TVs and DVD players, Roku media player and Sonos hardware, plus iPhone, iPod and iPad apps.