Cinco Jotas, also known as 5J, and Sánchez Romero Carvajal Jabugo - Iberian ham brands owned by Spanish food group Osborne – have announced the appointment of Leagas Delaney as their lead ad agency.
The two brands wanted to develop a new strategy and positioning, building on their reputation and heritage with consumers in Spain and internationally. The work is due to break early this year.
Margaret Johnson, group CEO, Leagas Delaney said: “We are delighted to be working with Osborne on such a unique high quality product. There is a real opportunity to bring these brands to the forefront in consumers’ minds and to aid in their international success.”
Olivier Guilland from Osborne also added: "We see Leagas Delaney as a key partner in the journey ahead and we value their guidance in establishing our products as brands that connect with today’s consumers.”