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Loaded acquires modelling agency Girl Management

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By Stephen Lepitak, -

January 8, 2013 | 2 min read

Lads' mag publisher Loaded has announced the acquisition of modelling agency Girl Management and will retain the services of its creative director Lucy Pinder and director Adam Sutherland.

The agency has previously worked with brands such as Puma, Boots, EA Games and Ann Summers, supplying models to the TV and film industry.

Paul Chaplin, owner of Loaded, said: "This is the perfect fit for the Loaded brand. Not only do we have men's lifestyle magazines, we have digital platforms, Loaded TV and Loaded Radio, which will be launched later this year. We will be the one stop shop for glamour models."

The agreement between Girl Management will also see Loaded take a stake in the Frank White picture archive.

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