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Lenovo

Lenovo launches resolution-sharing Facebook app

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By Ishbel Macleod, PR and social media consultant

January 8, 2013 | 2 min read

PC manufacturer Lenovo has unveiled an app which will allow users to share their 2013 New Year’s resolutions, in a campaign created by Saatchi & Saatchi Singapore and implemented by We Are Social.

The activity focuses on Lenovo’s campaign theme ‘Let’s make this the year of Do’, with the Facebook app called the ‘Year of Do’. The aim of the app is to allow people to commit publicly to their New Year’s resolutions, after it was discovered that 78 per cent of the public give up their resolutions; and the ones who succeed suggest that encouragement after sharing their goals played a part.

Simon Kemp, managing director of We Are Social Singapore, said: “This campaign utilized our various talents across We Are Social’s global network, as well as a high level of collaboration with Saatchi & Saatchi and Lenovo, to ensure quick, agile and seamless implementation on a local level.”

The resolutions will be displayed on a global wall, with the app to track the top five countries that are making the highest number of resolutions.

Rod Strother, director of the digital and social centre of excellence at Lenovo, said: “This app is part of Lenovo’s commitment to enabling people to achieve their goals. We’re confident that by aggregating a tapestry of global resolutions, our communities around the world will be spurred on to do more and make 2013 the year of achieving great things."

Users will be able to see their friend’s resolutions, as well as being able to browse globally by county and tag.

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