InMobi acquires Overlay Media
InMobi, the mobile-first technology platform and advertising network has announced the acquisition of Overlay Media, the developers of mobile data analytics based technologies.
The key draw for InMobi was Overlay Media’s flagship product, the Context Engine, which enables intelligent on-device behaviour, wiser use of battery power and increased personalisation to deliver personalised content to mobile users.
The Overlay Media team will be based from the InMobi London EMEA HQ.
Naveen Tewari, founder and CEO at InMobi commented on the acquisition deal: "We are excited to add amazing talent to InMobi. This acquisition, along with Metaflow Solutions and MMTG Labs, will help us to continue to be at the forefront of delivering highly engaging content to consumers globally.”
Dr. Ian Anderson, CEO at Overlay Media also added: “At Overlay Media, our goal has been to develop technology that enables mobile devices to provide a highly personal and immersive user experience. We are excited to join InMobi to further their position as a market leader in mobile advertising.”