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Graham’s shakes up creative team to launch integrated campaign

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By John Glenday, Reporter

January 8, 2013 | 1 min read

Graham’s, Scotland’s largest independent dairy business, has announced a shake-up of its creative team to launch a new integrated campaign.

This has seen the Lane Agency appointed to develop an interactive website for the Bridge of Allan based business, as well as devising new online marketing and social media campaigns.

Beeline PR and Taste Communications meanwhile have joined forces to implement Graham’s consumer, trade, corporate and farming PR.

The new teams will dovetail with the work of Threebrand who are responsible for creating Graham’s logo and brand in tandem with managing director Carol Graham.

Graham said: “We have spent a great deal of time carefully selecting the best team of individual experts to represent our business. The working dynamic of the team is very exciting, with all agencies collectively providing very innovative ideas while demonstrating a real passion for the Graham’s brand.

“Our vision is to be the consumer brand of choice in Scotland and we are confident that our new team can help us get there.”

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