AudienceScience announces appointment of announced Mark Connolly as managing director of European operations
AudienceScience has announced the appointment of Mark Connolly – previously European managing director of WPP-owned Media Innovation Group (MIG) – as managing director of European operations.
Reporting directly to CEO Jeff Pullen, Connolly will be responsible for all commercial and business activity in the EU across its London, Hamburg and Milan offices.
Pullen said: “Mark brings a wealth of senior industry experience as well as an unwavering commitment and passion for customer service. He’s seen up close how brands struggle with digital marketing waste and inefficiency and is dedicated to AudienceScience’s core objective of providing brands with complete transparency and control. The addition of Mark’s skills to the team will further strengthen our European strategy and offering.”
Connolly added: “As an independent company that provides technology for large global brands to regain control of their digital marketing, AudienceScience is uniquely positioned to provide solutions to these issues. I am extremely excited to be part of the global leadership and strategy.”
Before working for MIG, Connolly held roles at GMTV, BskyB, Virgin Media, Yahoo! and Adconion.