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By Ishbel Macleod | PR and social media consultant

January 8, 2013 | 1 min read

Adidas has launched an online campaign, created by iris Worldwide, to celebrate Leo Messi winning Fifa’s World Player of the Year.

In 2012, Messi scored 91 goals, which led to him winning the Fifa award for the fourth year in a row at the gala in Zurich.

The animation, created by Richard Swarbrick, shows Messi celebrating with teammates, and showing off his Adidas shirt.

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