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Missguided.co.uk posts record sales for December 2012 citing social media as a factor of its success

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By Gillian West, Social media manager

January 7, 2013 | 1 min read

Online fashion retailer Missguided.co.uk has announced record sales for December 2012 with a sales surge of 25 per cent on the month, with sales also up 270 per cent on December 2011.

Established in 2009, the e-tailer recorded an average 20 per cent month on month growth rate in 2012 with December marking its best month to date.

The trend-driven women’s clothing and accessories site credits its intuitive site navigation and keen use of social media as factors to its success.

Founder and chief executive of Missguided.co.uk, Nitin Passi, commented: “Our results are testament to the success of a streamlined brand marketing and product development strategy for 2012.

“Strengthening our product offering, through both our buying and new in-house design team and to developing the Missguided brand identity - be it on the site itself, social media platforms or through our talked-about creative campaigns - has driven sales to record highs.”

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