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-d -h -min -sec posts record sales for December 2012 citing social media as a factor of its success


By Gillian West, Social media manager

January 7, 2013 | 1 min read

Online fashion retailer has announced record sales for December 2012 with a sales surge of 25 per cent on the month, with sales also up 270 per cent on December 2011.

Established in 2009, the e-tailer recorded an average 20 per cent month on month growth rate in 2012 with December marking its best month to date.

The trend-driven women’s clothing and accessories site credits its intuitive site navigation and keen use of social media as factors to its success.

Founder and chief executive of, Nitin Passi, commented: “Our results are testament to the success of a streamlined brand marketing and product development strategy for 2012.

“Strengthening our product offering, through both our buying and new in-house design team and to developing the Missguided brand identity - be it on the site itself, social media platforms or through our talked-about creative campaigns - has driven sales to record highs.”


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