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Microsoft reveals Xbox LIVE NUads platform received 37% engagement rates since autumn 2012 launch

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By Gillian West, Social media manager

January 7, 2013 | 2 min read

The first wave of NUads on Xbox LIVE received a 37 per cent engagement rate according to results released by Microsoft.

Launched during autumn 2012 in the US, UK and Canada, NUads (natural user-interface ads) leverage the power of Kinect to transform a standard TV spot into engaging and actionable experiences. To take advantage of NUads advertisers need a standard TV spot, a question in mind and a few creative responses in order to reach active Xbox LIVE members.

SUBWAY and Toyota were just two of the brand to take part in the first wave of ads. Of the 37 per cent of viewers who engaged with a NUads, 71 per cent voted in the poll and 97 per cent of those participants saw their vote included in the final tally of votes.

Toyota Motor Sales, USA, Inc. national media manager, Diane Colvin, said NUads engagement results had “exceeded our expectations”, while Kathleen Bell, director of marketing for SUBWAY in Canada, added the platform had allowed the brand to gain “real-time feedback” from consumers.

The results will be taken into account as Microsoft looks to develop the advertising platform on Xbox LIVE into 2013.

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