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By Ishbel Macleod, PR and social media consultant

January 7, 2013 | 1 min read

Land Rover has today unveiled its new Next Generation Range Rover campaign, created by RKCR/Y&R.

The global campaign is set to include TV, press, outdoor, digital rich and standard and a new microsite, and will run in 20 countries.

Patrick Jubb, Land Rover global marketing communications director, said: "The Next Generation Range Rover is the jewel in the Land Rover crown and the campaign aims to capture its capability and composure, no matter what the occasion.”

The campaign shows the new, fourth-generation Range Rover beside the first production vehicle from 1970.

Brian Fraser, international creative director at RKCR/Y&R, said: “We wanted to create something quintessentially Range Rover, that had both the scale and elegance that the vehicle deserves.”

The campaign seeks to promote the Land Rover as the world's SUV of choice.

Land Rover

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