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By John Glenday, Reporter

January 7, 2013 | 1 min read

Co-operative Funeralcare has today launched an integrated advertising campaign for its services, incorporating TV, press, radio, outdoor and digital activity.

Devised by Leo Burnett, the advert has been directed by Peter Cattaneo, Oscar nominated director of The Full Monty and depicts a bereaved wife taken on a detour whilst on the way to her husband’s funeral to encompass her husband’s favourite fishing spot.

A narrator intones: “a funeral is more than just flowers, cars and music”, it's about “finding those personal touches.”

Lorinda Robinson, head of marketing, The Co-operative Funeralcare said: “The advert focuses on personalisation and The Co-operative Funeralcare's ability to deliver personal touches to make a funeral more memorable and respectful. The business has been a pioneer in TV advertising in the funeral industry and the new advert highlights how, as the UK's leading funeral director; we ensure that every funeral we arrange is completely personal and unique.”