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Channel 4 and Spotify commit to ‘GoThinkBig’ social project


By Jessica Davies, News Editor

January 7, 2013 | 3 min read

Channel 4 and Spotify are among the latest brands to join O2 and Bauer Media’s ‘GoThinkBig’ project aimed at driving skills development and work experience for young people.

The £5 million-backed social initiative, launched last October, has been created as a way to open up employment opportunities for 14 to 25 year olds.

The addition of Channel 4, Spotify, and also Chime Communications will open up a wider range of work experiences opportunities across sectors including broadcast, digital music and marketing communications.

O2 and Bauer Media, which kick-started GoThinkBig, have already generated 2,500 skills development and work experience opportunities, and have committed to providing a further 9,000 over the coming year.

Young people can find out and apply for all the openings via the campaign website where they can also read career advice. Opportunities will range from mentoring, internships, apprenticeships, shadowing senior executives, work placements, graduate entry schemes and full time employment posts. Full details will be published on the GoThinkBig website later in the New Year.

Young people will be able to access these opportunities through the website and to learn more about how to succeed in these industries through features on the website and in the wide range of Bauer Media youth brands, which reach over 80 per cent of 16-24 year olds in the UK.

Channel 4, Spotify and Chime Communications will make all the work and skills development experiences that they provide for young people available through GoThinkBig.

Chris Maples, Spotify’s vice president of Europe, said inspiring and encouraging young, creative people to be involved with its business is a vital part of its continued growth strategy.

“Spotify’s success to date has been built on the energy, innovation and creativity of young people, so we know just how important it is to harness and develop young peoples’ skills to help grow our business going forward. GoThinkBig is a great way to support young people, give them unique opportunities, and to bring fresh talent in to the business,” he said.

Christopher Satterthwaite CEO of Chime Communications, said, “Marketing communications needs a constant supply of bright young talent to stay ahead and to challenge the status quo with fresh thinking.

“GoThinkBig has quickly established itself as a credible and valuable resource for ambitious young people with a strong desire to succeed and build successful careers. We are delighted to support GoThinkBig, which we believe is good news for young people, for Chime and for our clients.”

The campaign is supported by Prime Minister David Cameron who last October said, “GoThinkBig is an innovative social action project that will offer incredibly valuable opportunities to Britain's aspiring young people who want to get on and get into work. This is a fantastic commitment by O2 and Bauer Media and I congratulate them on their effort to get young people the skills they need – and help Britain win in the global race.”


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