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By The Drum Team, Editorial

January 7, 2013 | 1 min read

This is a spectacularly good piece of communication. Eschewing the usual images of human suffering, relief, sorrow and joy; this film focuses instead on the battle in the laboratory to defeat cancer. It's an astonishingly powerful and positive message and one that seems likely to persuade people to contribute to the cause.

Agency: Abbott Mead Vickers BBDO

Creative Team: Tim Riley

TV Producer: Anita Sasdy

Film Prod Co: Gorgeous Enterprises

Director: Frank Budgen

Producer: Rupert Smythe

Post-Prod House: The Mill / Tom Sparks

Editing House: Speade

Editor: Sam Sneade

Audio House: Wave

Cancer Research

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