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Metro Christmas Drum News

Metro sees 50,000 app downloads during Christmas week

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By Jennifer Faull | Deputy Editor

January 5, 2013 | 1 min read

Metro has revealed the figures from its activity during the Christmas period, seeing a notable rise in traffic to Metro.co.uk via mobile devices.

61 per cent of UK unique visitors to Metro.co.uk on Christmas day came from mobile devices.

With tablets and smartphones amongst the biggest sellers this Christmas, these factors went hand in hand to deliver more than 50,000 Metro app downloads during Christmas week.

Metro’s first digital Christmas editions for tablets and smartphones further attracted high engagement levels with 211,000 people reading at least one of Metro’s Christmas and New Year tablet or phone editions.

Direct mobile traffic in December was up 11 per cent with page views up 47 per cent compared to the same time last year, following Metro’s recently re-launched, mobile optimised site.

Linda Grant, managing director at Metro said: “Our strategy is to deliver urbanites more Metro, more often; extending beyond the morning commute. We knew from Christmas last year that there was latent demand for Metro digital editions over the festive period, so we’re delighted to see this success.”

Metro Christmas Drum News

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