E-Lites appoints McCann Birmingham to manage TV, digital outdoor and PR
Following a three way pitch, E-Lites has selected McCann Birmingham to handle its TV, digital, outdoor, and press marketing communications.
The appointment has seen McCann tasked with developing an integrated campaign to promote the benefits of swapping tobacco for rechargeable electronic counterparts.
Trevor Field, marketing director at E-Lites, commented on the announcement: “We are delighted to see the E-Lites brand capturing consumers’ interests both in the UK and overseas. We are growing so quickly that we felt the time was right to widen our brand exposure and reach out to a wider audience, driving understanding of our product and the work we’re doing.
“We are pleased to begin our new relationship with McCann Birmingham. McCann came to us with a broad understanding of the brand itself and where we are heading, as well as a number of great ideas and creative work.”
Dean Lovett, CEO of McCann Central, also added: “We are thrilled to be working with E-Lites, the leading brand in a relatively new, yet rapidly expanding sector. We’re looking forward to producing some brave creative around a topical issue which can be executed across a range of media platforms, to change the nation’s behaviour.”
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McCann Erickson Birmingham
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