Very.co.uk strikes click-to-buy deal with Channel 5's Celebrity Big Brother
Shop Direct company Very.co.uk has partnered with Channel 5 to allow Celebrity Big Brother viewers to purchase replica products from the Big Brother house via the Channel 5 website.
The click-to-buy partnership begins this evening and coincides with the launch of the show.
Celebrities entering the house have already been supplied with pink suitcases from the online department store and around half of the 100 products supplied by Very.co.uk in the house will be available for purchase through the official Celebrity Big Brother site.
Jon Owen, Very.co.uk director, commented: “We are delighted with the results of our partnership with Big Brother in 2012. And with an even greater level of cross-channel integration, coupled with a unique focus on our product range, this new campaign looks set to deliver even greater ROI for the Very.co.uk business.”
The collaboration will also see the housemates set a task involving Very.co.uk branded products.
Channel 5 partnerships director, Agostino Di Falco, added: “The product range from Very.co.uk fits the aspirational look and feel of the house and in a creative first, viewers will be able to purchase these products via channel5.com and Very.co.uk.”