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By Gillian West, Social media manager

January 3, 2013 | 1 min read

To kick start the New Year has launched a major television campaign continuing its long-running ‘It’s not luck...’ creative.

The television campaign, planned by Zenith Optimedia, will run from today until Monday 21 January across mainstream terrestrial, digital and satellite channels and is designed to complement the out-of-home push, which began on Boxing Day 2012.’s ‘Mr Luck’ character created last year by VCCP London will again feature in the campaign.

Michael Robinson, marketing director of, said: “This is peak season for recruitment. Many people resolve to find a more enjoyable job in the New Year while many who have been searching for a while become re-energised following the Christmas break. As a result it is important that we are front of mind.

“That is why we are so proud to be reintroducing ‘Mr Luck’, who was vital as we boosted jobseeker awareness of our brand last year.”


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Zenith Media

Zenith, part of the Publicis Groupe, is one of the world's leading global media services agencies.

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