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Jackson’s Nurseries prepares to launch new website designed by Lesniak Swann

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By Jennifer Faull, Deputy Editor

January 3, 2013 | 2 min read

Staffordshire based gardening company Jackson’s Nurseries is gearing up to launch its new website, redesigned by integrated communications agency Lesniak Swann.

Although its existing website has been successful generating significant sales, Jackson’s felt it was difficualt to navigate and problematic to manage. In response, Lesniak Swann produced a site with a more streamlined purchasing process as well as additional features to help buyer select plants and seek gardening advice.

Additionally, Lesniak Swann implemented a bespoke Content Management System that allows the team at Jackson’s to manage the site themselves.

The new website is due to be launched fully in the New Year, and the beta site is already taking orders and performing well.

Mark Lesniak, director at Lesniak Swann, commented “It’s always a challenge to upgrade a site that is performing well. The existing site had fantastic SEO and it was vital that we did everything we could to protect its key search terms and page ranking.”

Roger Jackson, MD of Jacksons Nurseries, added: “We are delighted to now add to our portfolio with the launch of the new website. Lesniak Swann have been absolutely superb and as a result we are confident that our internet sales and garden centre reputation on the internet can continue to grow”

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