Diana Cawley has joined Cheil Worldwide as its head of global retail from Leo Burnett Group’s brand activation shop, Arc London.
Cawley is now tasked with strengthening Cheil’s retail capability across the global network through shopper insights and creative thinking and will report to Cheil Worldwide COO Michael Kim.
Speaking of the appointment Kim said: “Having Diana on board demonstrates our commitment to further focus on retail & shopper marketing, key areas to for an integrated agency.
“I am confident that Diana’s experience and expertise will bring a valuable perspective to Cheil and ultimately, to our clients.”
During her time at Arc London, Cawley spend three years as managing director and also held positions as head of experiential and deputy managing director. Prior to this she was at Triangle Group London, acquired by Publicis Groupe in 2001, for 16 years which included a six-year stint as managing director of retail agency, Storm.
Bringing her 26 years of experience in the advertising industry to the new role, Cawley has worked with a range of clients including Coca-Cola, Halifax, P&G, McDonald’s, Kraft Europe and UNICEF. She is also a member of numerous trade body management boards including the Marketing Agencies Association and Institute of Practitioners in Advertising Client Service Group.
Cawley added: Cheil Worldwide stands out as shopper and digital experts and is in a unique position to understand and influence the shopper journeys that affect a brand’s business success. This is a fantastic opportunity and I look forward to continue shaping and evolving Cheil’s integrated offering.”