The Drum reveals its Grand Prix of most awarded agencies in 2012
The next issue of The Drum, published tomorrow, will carry the results of The Drum Grand Prix, for the most awarded agencies of 2012.
IAS b2b Marketing was revealed as number one agency and therefore the recipient of the first Hatstand Award.
The Hatstand will be awarded each year to the agency which performs best across The Drum's various award schemes. The beautiful wrought iron sculpture was handmade by eminent artist John Creed, who is also the father of Turner Prize-winning Martin Creed.
To quantify the merits of each of The Drum's award schemes and rank the achievements of winning companies, a scoring rubric took into account the regional or national nature of schemes, the number of entries in a show, and the number of awards at which an agency was successful.
Based on this system IAS b2b Marketing scored 259 points, with the agency’s trophy cabinet boasting trophies from Chip Shop Awards, Roses Creative Awards, MiAwards, UK Event Awards, Drum Marketing Awards and the RAR Awards.
In second place was Big Communications with 153 points and awards won at Chip Shop Awards, Cream Midland Awards, DADI Awards, RAR Awards, Recruitment Business Awards, Roses Creative Awards.
1000heads, UM London and The Leith Agency took joint third place, each gathering 150 points during 2012.
The full results can be found in the 4 January issue of The Drum.
For a look at The Drum's upcoming award schemes, click below to download our events calendar.
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Stein IAS
Stein IAS (www.steinias.com) are the B2B Originals, the first and leading global brand-to-demand agency for B2B enterprises worldwide. Stein IAS drives brand progression and revenue growth through highly original and effective creative ideas combined powered by data, intelligence and disruptive technology. Stein IAS has been named a B2B Agency of the Year by the ANA 10 of the past 13 years – and has won the WARC Effectiveness Award (Gold) for B2B the past two and has won the WARC Effectiveness Award (Gold) for B2B the past two.
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1000heads
1000heads is a creative marketing agency. At the heart of our offering is Word of Mouth, the most powerful tool in any marketing toolbox. We help you understand Word of Mouth (with training and consultancy for every level of your business), we help you observe Word of Mouth (through our bespoke WOMTrak listening and insights offering) and we help you harness Word of Mouth (through integration, optimised communications and campaign creation). For over 13 years we've helped some of the world's biggest brands to make their stories travel further and faster.
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