The next issue of The Drum, published tomorrow, will carry the results of The Drum Grand Prix, for the most awarded agencies of 2012.
IAS b2b Marketing was revealed as number one agency and therefore the recipient of the first Hatstand Award.
The Hatstand will be awarded each year to the agency which performs best across The Drum's various award schemes. The beautiful wrought iron sculpture was handmade by eminent artist John Creed, who is also the father of Turner Prize-winning Martin Creed.
To quantify the merits of each of The Drum's award schemes and rank the achievements of winning companies, a scoring rubric took into account the regional or national nature of schemes, the number of entries in a show, and the number of awards at which an agency was successful.
Based on this system IAS b2b Marketing scored 259 points, with the agency’s trophy cabinet boasting trophies from Chip Shop Awards, Roses Creative Awards, MiAwards, UK Event Awards, Drum Marketing Awards and the RAR Awards.
In second place was Big Communications with 153 points and awards won at Chip Shop Awards, Cream Midland Awards, DADI Awards, RAR Awards, Recruitment Business Awards, Roses Creative Awards.
1000heads, UM London and The Leith Agency took joint third place, each gathering 150 points during 2012.
The full results can be found in the 4 January issue of The Drum.
For a look at The Drum's upcoming award schemes, click below to download our events calendar.
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Stein IAS (www.steinias.com) are the B2B Originals. From creating the UK’s first specialist B2B marketing agency in 1973 to being the first agency to win ANA B2B Agency of the Year six years in a row, the Agency’s culture and offering are based on original thinking, from customer insights to creative ideas to digital interactions. Most recently, Stein IAS has developed the framework and model to enable its clients to accelerate intelligent growth. The ‘Original Growth Model’ weaves data, intelligence and disruptive technology together with big, bold ideas in order to drive brand progression and revenue growth. Stein IAS also integrates into its offering the acclaimed Lloyd Northover B2B brand consultancy. With strategic locations across the Americas, EMEA and APAC, Stein IAS works with brand leaders including ASME, Danfoss, Dechra, Duracell (Procell), Elanco, ETS, Hilti, HSBC, Ingredion, Lexmark, Merck, MSCI, Sodexo, Thames Estuary, The Federal Reserve System, Trelleborg Group and UL.
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1000heads is a creative marketing agency. At the heart of our offering is Word of Mouth, the most powerful tool in any marketing toolbox. We help you understand Word of Mouth (with training and consultancy for every level of your business), we help you observe Word of Mouth (through our bespoke WOMTrak listening and insights offering) and we help you harness Word of Mouth (through integration, optimised communications and campaign creation). For over 13 years we've helped some of the world's biggest brands to make their stories travel further and faster.
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