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Affiliate Window reports surge in mobile transactions in 2012

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By Jessica Davies, News Editor

January 3, 2013 | 2 min read

Mobile devices are increasingly being used to make transactions with 14.72 per cent of all sales made via smartphone and tablet devices in December 2012 – up from 12.30 per cent the previous month, according Affiliate Window’s latest m-commerce report.

The performance marketing network has reported almost one in five clicks across its network came via a mobile device in the run-up to Christmas, up 7.42 per cent year on year.

The network also saw the percentage of traffic from smartphones in particular break the ten per cent barrier for the first time, taking the total to 11.1 per cent in December – up from 9.45 per cent the previous month.

Meanwhile the report has highlighted a steady increase in the number of people using mobile devices to transact rather than browse.

Sales via mobile devices peaked in December with 14.72 per cent of all sales through the network coming via such devices – up from 12.3 per cent in November.

The number of transactions made via mobile devices also increased by 210 per cent, according to the report. In 2012 Affiliate Window tracked 2,435,712 transactions from mobile devices compared to 785,435 tracked in 2011.

A third of all traffic (33 per cent) came via iPhones for the first three weeks in December 2012, later falling to 30.97 per cent in the final week of the year. In contrast iPad traffic peaked in the final week of the year at 42.93 per cent of traffic, having seen lower traffic the previous week - 39.77 per cent.

Conversion rates through mobile devices also peaked in December, rising from 3.89 per cent in November to 4.37 per cent in the final month, which Affilitae Window attributes to the increasing number of advertisers developing mobile commerce-optimised sites and affiliate tracking.

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