CBA appoints Ledgard Jepson to kick-start rebranding strategy
The Council of British Archaeology (CBA) has appointed Sheffield-based marketing and communications agency Ledgard Jepson as it looks to overhaul its brand and marketing strategy.
The educational charity, established in 1943, is geared towards encouraging people throughout the UK to take an interest in archaeology with the view to promoting the preservation of historic sites.
However, the CBA is keen to pursue additional funding after coming under pressure as a result of recent budget cuts. It is therefore looking to increase its membership base and extend its reach to a new consumer audience.
CBA ran multiple workshops and consultations with trustees, affiliates, universities and other organisations to identify the new marketing and rebrand strategy. The activity will include a new website along with consumer-facing brand messages and membership print materials.
Ledgard Jepson managing director David Exley said, “The Council of British Archaeology is an inspiring organisation with a rich heritage and we’re proud to have been awarding such a prestigious project. We’re looking forward to raising awareness of the CBA’s work and introducing it to a new audience in the UK.”